Presents
The Brain Capital Conference
Gathering West Valley Leaders to Create a Brain Positive Economy
and Prevent Dementia, Alzheimer’s and Stroke
with Brain Optimization, Interactive Information and the Arts!
September 6, 2025
8:30am – 3:30pm
Avondale Civic Center, AZ
Your Brain Capital is Now Your Biggest Asset for Flourishing!
This is the century of the brain and optimizing our community’s brain power while lowering the risk for dementia and stroke is now the focus of our top West valley leaders, workforce and our growing Arizona cities.
It should be YOUR focus too!
For the past year, our Lyrics ‘N Leadership team has been attending meetings at the United Nations, World Economic Forum and other high level gatherings getting the most recent brain health data and strategies to create a brain positive economy.
We are ready to bring this current information to our communities in Arizona and particularly, the west valley.
Dementia and stroke cases are rising drastically in Arizona, but certain dementias, like Alzheimer’s, can be prevented with brain optimization, lifestyle adjustments, creative thinking and brain health education.
Now is the time to act.
Our citizens and children are counting on us. Come join us to get ahead of this crisis.
Why is this urgent?
- Arizona has the fastest growth rate for Alzheimer’s Disease in the country affecting more people than breast cancer and prostate cancer combined.
- 80% of stroke cases are preventable and 43% of dementia cases are fully preventable.
- There is the potential to increase global GDP by up to 12% if employers proactively invest in employee brain health.
- An estimated 12 billion working days are lost each year to brain health challenges at a cost of $1 trilltion per year in lost productivity. (McKinsey Institute)
Why Attend?
- You are your brain. Learn how to optimize it and protect it from brain disease while building workspaces for employees to build brain capital.
- Interactively educating people at all stages of life, (not waiting for a diagnosis in the elderly years), is the best way to increase brain flourishing and lower these negative brain health issues.
- Hear from the thought leaders, in person and virtually, in the field of brain capital, Neurosomatic Creativity™ and brain health.
- In a machine learning workforce, your creative intelligence, brain health and cognitive flexibility is of the utmost importance.
- Learn how to integrate prevention tactics of stroke and dementia at the individual level, during childhood and at the community level while increasing creative agility and cognitive flexibility.
What will you learn at the Brain Capital Conference?
You will learn transformation information that will empower you and your teams with implementable strategies and a new network of resources on brain capital.
Brain capital, a revolutionary new term, is the combination of brain health and brain skills and is now seen as your biggest asset.
At this conference you will learn how to implement the 7 Pillars of Brain Capital and:
- Workforce Brain Heath
- Brain Tool Optimization Techniques
- Brain Health Over the Life Course
- Building Brain Environments for Thriving
- Brain Fundamentals for Flourishing Families
How Is Lyrics ’N Leadership Institute revolutionizing brain health?
Since dementia and stroke are preventable in most cases, attaching strategies to music, the arts, and the wisdom of iconic artists makes the learning experience enjoyable, relatable and implementable.
Raising awareness and empowering leaders in unique ways will move our brain capital in a positive direction.
Connecting with others who enjoy the arts, while learning new brain health and creativity skills, creates social connections and increases collaboration.
Increasing your creative thinking on a regular basis improves brain health and allows you to maintain a ‘life long learner’ mindset.
Improve your brain health, and your community’s brain capital, while learning transitional skills that apply to your work, life and relationships.
A-List Diamond Speakers
Genein Letford, M.Ed
As the 2019 LA Lakers Business Woman and the 2015 CA Charter Teacher of the Year, Genein is a national thought leader in building brain capital through the arts and the creator of the concept of ‘Prismatic Leadership’, ‘Intercultural Creativity® and NeuroSomatic Creativity®’. She is the Founder and Chief Creative Officer of CAFFE Strategies, which is a consulting, coaching and training company that trains C-Suite executives and employees to create sustainable organizational growth strategies, based on neuroscience, while unleashing their innovative thinking for themselves and in their businesses. In addition to writing many books on creativity and the brain, she also co-founded Lyrics ’N Leadership Institute, which uses the work and music of iconic artists to teach life and leadership skills. Along with her son Shawn and the Lyrics ‘N Leadership team, Genein has founded July as ‘Brain Capital Awareness Month’ in the cities of Buckeye and Phoenix and established ‘World Brain Day’ in the city of Avondale. She remains committed to increasing the creativity and brain power of her fellow citizens through her books, teachings and online institute.
Keeley Kaukimoce
Keeley “Lockn’Key” Kaukimoce is the co-director of Lyrics ‘N Leadership Institute and is a renowned professional dancer, singer, actress, choreographer and corporate trainer. She has traveled the world as one of the most sought after dance teachers of her generation and now teaches high level leadership using the arts and movement. She has appeared on ‘Dancing With the Stars’, ‘So You Think You Can Dance’ and has been featured in movies and commercials. She is a certified health trainer and passionate brain health advocate.
Dr. Krystal L. Culler
Dr. Krystal L. Culler, is a holistic brain health expert with nearly twenty years of experience working with individuals with brain-related diagnoses, their families, providers, and advocacy organizations. She is a Doctor of Behavioral Health with an educational background that spans the behavioral sciences including lifespan psychology, gerontology, and sociology.
She is the Founder of the Virtual Brain Health Center and a Senior Atlantic Fellow for Equity in Brain Health with the Global Brain Health Institute, where she was the first scholar from the United States to complete her residency training at Trinity College Dublin, Ireland on dementia prevention and the social determinants of brain health.
She is the author of “A Kids Book About Brain Health” and co-host of a top-ten ranked best brain health podcast, “Let’s Talk Brain Health!”
She has an unwavering commitment to promoting brain health equity to individuals of all ages and the communities she serves across the world. Her mission: Brain care for all.
Danielle Najarian
Danielle Nicolette Najarian, is an actor and a filmmaker who has worked in Hollywood for many years. She began her career in entertainment as a backup dancer for musicians like Mariah Carey and went on to develop a very successful career as an actor in television and motion pictures. Danielle holds a degree in Psychology and has done extensive research on the mind-body connection, physical health and nutrition. She also tours as a motivational speaker with a heart to help others heal from deep psychological trauma, giving them the motivation to retrain their minds and physical bodies through health and nutrition, all while creatively introducing them to their individual power within.
Limited Spots Available!
Tuition for the 2025 Brain Capital Conference is $50.
Sponsorships Available!
Are you looking to sponsor an innovative experience during this brain health revolution? If you would like to sponsor this event, click our sponsorship packet and contact Genein at Genein@CAFFEstrategies.com.
We are a 501(c)(3) and part of your tuition funds brain health education for youth in low wealth areas and those affected by homelessness.
Mission: The mission of the Lyrics ’N Leadership Institute is to equip adults and children from various backgrounds with low-cost, high-quality professional learning in leadership, life skills, and brain health (dementia and stroke preventing) education through the arts and the work of iconic musical artists.
Lyrics ‘N Leadership™ Institute (and its K-12 subsidiary Brainolicious™ Adventures) is a 501 (c) (3) non-profit organization (Tax ID# 33-4017420)